Consulting

Riverside Marketing Strategies tailors its consulting services to meet clients’ specific needs.

• Provide strategic online and direct marketing support. We function like an outsourced senior marketing executive to help clients improve sales and profitability by increasing customer acquisition, retention and reactivation.
• Assess Website. We analyze current website(s) to improve marketing effectiveness to better drive traffic and engage visitors.
• Analyze Competitive Environment. We assess business and website(s) compared to major competitors to determine relative strengths and weaknesses. We present a set of tactics to improve website.
• Develop Marketing Calendar. We create an on-going set of promotions to enable companies to keep merchandizing fresh to increase revenues.
• Create New Online Products and Offerings. We develop line extensions for online content providers to enable them to reach new markets and/or to increase revenues from existing customer base(s).
• Perform Due Diligence. We research and examine companies for prospective buyers to help determine marketing effectiveness and fit.

Marketing Communications

Riverside Marketing Strategies develops marketing communications and related content to help clients engage with their customers including white papers, articles and presentations.

Speaking

Riverside Marketing Strategies tailors presentations to meet the target audience needs across a broad range of interactive marketing topics. The tailored nature of these presentations translates to higher audience appreciation.

Training and Seminars

Riverside Marketing Strategies works with clients to deliver customized instruction tailored to meet the business or organization's needs. We also develop related training materials.