Speaking Engagements
TS2 2008: Total Solutions Marketing for the Exhibit and Event Professional – Philadelphia, PA, July 2008
Heidi Cohen, President of Riverside Marketing Strategies, and Amanda Watlington, Owner of Searching for Profit, presented two training sessions. They were Search Meets Social Media: 15 Seconds that Make an ROI Difference and Using Web 2.0 Tools to Attract, Engage & Convert Customers Before, During & After Your Event.
SIIA Brown Bag Lunch: Using Social Media to Increase Revenues – New York, NY, March, 2008
Heidi Cohen, President, Riverside Marketing Strategies, moderated a panel on creating user generated content to help drive profitability. The panel included Dora Chomiak, Senior Director of Digital Media and eBusiness at McGraw-Hill Construction, Jay Hallberg, Vice President of Marketing and Co-Founder of Spiceworks, George Krautzel, President and Co-founder of ITtoolbox, and Anne Hunter, Vice President of Platform-A Strategic Advertising Solutions at AOL.
When the Money Leaves TV: The New Advertising Payday includes Social, Video, Mobile & Search – New York, NY, January, 2008
Heidi Cohen, President of Riverside Marketing Strategies, moderated a lively panel discussion on the topic of online advertising alternatives to television. Members of the panel included Michael Westcott, President of The Concentric Group, Brock Purpura, CEO of Etology, Jessica Rovello, Chairman of Arkadium, Inc., and William Volk, CEO of MyNuMo.
Click here to download the PDF from the presentation.
Turn PR On – New York, NY, November, 2007
Heidi Cohen, President of Riverside Marketing Strategies, moderated a lively panel discussion entitled WEB 2.0-PR versus ADVERTISERS: Can't We All Just Get Along?
Click here to see the questions they covered.
DMA07 Conference & Exhibition – Chicago, IL, October 2007
Heidi Cohen, President of Riverside Marketing Strategies, Louis Moynihan, Vice President of Sales for Pheedo, and Amanda Watlington, Owner of Searching for Profit presented How Direct Marketers Can Boost Traffic and Revenues With Next Generation Web Strategies.
ClickZ Specifics: Email Marketing New York, NY, October, 2007
Heidi Cohen, President, Riverside Marketing Strategies, moderated a panel entitled Determining ROI Metrics. The panel included Mike Keriakos, Co-Founder and President of Waterfront Media, Bill Mahoney, CFO and Chief Privacy Officer of Prospectiv, Jim O’Brien, Director of Customer Marketing at Barnes & Noble, and Jim Orfan, Director of Global Marketing Operations at Starwood Hotels and Resorts Worldwide.
Women and Technology Summit Santa Clara, CA, September 2007
At WITI’s Silicon Valley conference, Heidi Cohen, President of Riverside Marketing Strategies, and Amanda Watlington, Owner of Searching for Profit presented Make Money by Getting People to Find You Online & Converting Them to Customers.
SIIA Brown Bag Lunch: Meeting the Challenges of Declining Print Revenues – New York, NY, June, 2007
Heidi Cohen, Principal, Riverside Marketing Strategies moderated a panel featuring Dora Chomiak, Senior Director, eBusiness & Digital Media, McGraw-Hill Construction Information and Media Services, Andy Pickup, President & CEO, The Wall Street Transcript, and Linda M. Rigano, Director, Strategic Alliances /Marketing Development, Thomas Industrial Network, Inc.
DMA Echo Awards Committee Presentation – New York, NY, May 2007
Heidi Cohen, Principal, Riverside Marketing Strategies (shown below with Karen Ebben, Chair of the Echo Awards committee,) presented to the DMA's Echo Awards judges. The topic of her talk was Search Engine Marketing: Connecting Advertising, Consumers and Companies.
SIIA Brown Bag Lunch: Tapping into User Generated Content – New York, NY, May 2007
Heidi Cohen, Principal, Riverside Marketing Strategies moderated a panel featuring Ben Edwards, Publisher of Economist.com, Daniel Harrison, former Senior Research Associate at Consumer Reports, Jason Levin, Experience Lead at Avenue A/Razorfish and Bruce Smith, Vice President of Investor Relations and Strategic Development at Answers.com.
ClickZ's Specifics: Web Metrics New York – New York, NY, May 2007
Heidi Cohen, Principal, Riverside Marketing Strategies, appeared on a panel discussing Web analytics and Competitive Intelligence with LeeAnn Prescott (left) of Hitwise and Marc Ryan (right) of Nielsen/NetRatings, moderated by Neil Mason (not shown), Co-Founder, Applied Insights.
The Women's Conference – Boston, MA, March 2007
Heidi Cohen of Riverside Marketing Strategies and Amanda Watlington of Searching for Profit presented: “Search Engine Marketing: Getting People to Find You Online and Converting Them to Customers”
DMAD’s Integrated Marketing Seminar – Detroit, MI, March 2007
Heidi Cohen of Riverside Marketing Strategies and Neil Feinstein of True North presented "Applying Multichannel Theories to Your Real World Challenges."
The seminar was presented in three modules:
- Module #1: Explore the forces driving multichannel decisions.
- Module #2: Roll up your sleeves and jump into the planning process.
- Module #3: Peek inside the creative mind.
ClickZ Email Marketing Conference – New York, NY, October 2006
Heidi Cohen moderated the “Determining ROI Metrics” panel. Kristen Graves, Senior Manager of E-marketing at Avon, Mike Keriakos, Co-Founder and Executive Vice President of Business Development at Waterfront Media and Yunki Kim, Vice President of Marketing at Beliefnet, joined her.
DMA06 Conference & Exhibition – San Francisco, October 2006
Riverside Marketing Strategies Principal Heidi Cohen, Bloglines Founder Mark Fletcher and Pheedo Vice President of Marketing Bill Flitter presented “Utilizing RSS to Boost E-Commerce Traffic and Revenue”.
Click here to download the PDF from their RSS presentation.
Conference Board – New York, NY, September 2005
Heidi Cohen participated in a panel at the 2005 Corporate Communications and Technology Conference.
DM Days – New York, NY, June 2005
Heidi Cohen moderated the “Effective Integration Strategies in Multi-Channel Marketing: Driving Sales and ROI to a Higher Plane” panels. Joining her were Jere Doyle, President and Chief Executive Officer of Prospectiv Direct, Josh Glantz Vice President of ePrize, Pattiann McAdams, Executive Director of E-commerce of Avon and Peter Shankman, Chief Executive Officer of The Geek Factory.
Interactive Week – New York, NY, September 2004
Heidi Cohen presented “Putting Online Campaign Analysis into Strategic Context” with Shayne Mihalka of Fastclick.
Press
CNN International – Heidi Cohen interviewed by Maggie Lake on subject of Online Video Advertising. October 2006.
Harvard Management Communication Letter – “The Blogosphere Beckons: Should Your Company Jump In?” by Katherine Heires, Vol. 2, No. 4, November 2005.
