Riverside Marketing Strategies

Heidi Cohen
 

Heidi Cohen is the principal of Riverside Marketing Strategies, an interactive marketing consultancy. She brings over 20 years of marketing experience helping companies increase profitability. She develops innovative marketing programs to acquire and retain customers based on solid analytics. At Riverside Marketing Strategies, Heidi has worked with a wide range of interactive media companies and etailers. Among her clients have been the New York Times Digital, AccuWeather.com, Cheap Tickets and the United Jewish Appeal (UJA).
 

Prior to starting Riverside Marketing Strategies, Heidi Cohen held a number of senior level marketing positions.

While at Economist.com, the online division of The Economist, Heidi conceived, developed and executed an integrated online and offline global marketing strategy.

Heidi had responsibility for the online and offline marketing for 6 product lines at the Bookspan/ Doubleday Direct division of Bertelsmann.

At Citibank, Heidi helped create a web-based content management system that distributed information to over 25 countries to support sales.

 Heidi Cohen
 

Teaching

Since 2002, Heidi has been a member of the faculty of NYU’s Master’s in Direct and Interactive Marketing program. She teaches graduate courses including Introduction to Direct and Interactive Marketing, Advanced Online Marketing, and Financial Planning and Analysis. In 2006, she received NYU’s Outstanding Service award.

Heidi evaluated the State University of New York/FIT's Direct Marketing Program in 2003.

Publications

Heidi has written ClickZ’s Actionable Analysis column covering online marketing since 2004.

Speaking

Heidi is a popular speaker on current interactive and direct marketing topics. Among the organizations to whom she has presented are the DMA, ClickZ Conferences, DM Days, the Conference Board and Interactive Week.

Additionally, Heidi organizes and moderates symposiums bringing together senior industry experts.


Heidi has a BA with Honors from the University of Chicago and an MBA with Honors from NYU’s Stern Graduate School of Business.